In an industry as competitive and dynamic as travel, companies must continuously innovate and diversify their strategies in order to achieve success and growth.
Reselling is one strategy that allows tour operators and travel agencies to reach a wider market. Rather than only selling directly to the end customer, reselling involves partnering with other travel brands who then go on to sell your tour packages.
When choosing partners to resell your tours, there are many things to consider. In this guide, we will explain the steps involved in setting up a successful partnership, as well as the benefits and the role of travel tech in the reselling process.
Reselling for Tour Operators
Reselling, in the context of tour operators, is the process of a brand extending their network to collaborate with third party companies to sell their tours and packages.
For tour operators looking to increase their revenue stream and gain a wider market reach, choosing to resell tours is an excellent option that requires little investment. Travel brands can work with both local and international resellers, allowing them to expand their reach to a much wider market.
And, this strategy not only involves sales. Tourism Accelerator explains that a reseller can also help with the promotion, management and customer service of your tours.
There are also a number of benefits for travel agencies looking to become resellers. Reselling other tour operators’ packages is a low-risk strategy that allows you to gain extra revenue in commissions and offer a better experience to your customers.
Choose the partners to resell
Choosing the right reselling partner is crucial for achieving optimal results. Possible partners should be reputable and trustworthy travel brands that are established within their market, and have the skills to promote and upsell your travel packages to a wide audience.
Make sure to do your research before choosing a reselling partner. The ideal reseller should:
- Operate within a similar market
- Match your brand values
- Be trustworthy and established
- Have excellent marketing and sales capabilities
While you may choose to have one main reselling partner, Rezdy explains that it is wise to work with various different resellers in order to maximise revenue opportunities.
Another factor to consider when choosing a reselling partner is the commission rate. While the commission must be attractive enough to incentivise your potential reselling partner to promote your tours, ensure that you can achieve a good return on investment to make it worth your while.
Advantages of Reselling your Tours
Some of the benefits of reselling your tours are:
- Increased revenue streams
Diversifying your streams of revenue means more sales opportunities and less risk, and can also offer stability during periods such as off-season when your direct bookings may decline. - Wider market reach
Working with resellers allows you to enter new markets, widening your reach and targeting different customers or demographics that you may not have direct access to.
- Brand exposure
A wider possible market equals more brand exposure. Resellers do the work of promoting your products for you, allowing you to gain extra exposure with little investment. - Enhanced customer experience
By selling your tours alongside complementary travel services provided by other brands, you can offer customers with a complete travel experience.
Extending Your B2B Network
Extending your B2B network can help you to enter new markets, attract new customers, gain new ideas and increase sales. Building business partnerships is highly important, and allows you to share knowledge and insights with industry experts.
Collaborating with other businesses also allows travel brands to increase their reputability and become recognised as leaders within the industry, and creates opportunities for long-term B2B relationships.
Technology and Automation
Technology plays a huge role in the strategies of travel businesses today, assisting with everything from marketing and sales to travel planning and booking.
Travel technology can also support reselling, with tools such as online booking platforms allowing brands to easily integrate with their B2B partners.
Nezasa’s TripBuilder
TripBuilder is Nezasa’s efficient, automated, and innovative B2B and B2C platform that generates FIT and group travel itineraries with multiple stops and products, such as hotels, activities, transfers, flights, rental cars, trains and buses. It has an unprecedented level of flexibility, connecting numerous global suppliers and complementing your own inventory.
Nezasa’s TripBuilder offers comprehensive solutions that can significantly benefit tour operators and travel agents in the B2B and reselling domains. Here are some key reasons why it’s a game-changer for travel businesses:
- Customisation capabilities
Tour operators and travel agents can create highly customisable and personalised itineraries for their B2B partners. The platform’s user-friendly interface allows them to tailor tours according to their partners’ specific requirements, preferences, and target audiences. This flexibility ensures that the offerings align with their partners’ brand and customer needs.
- Inventory and supply
Access to a vast inventory of travel products and services, including flights, accommodations, excursions, transfers, and more. By collaborating with numerous suppliers and providers worldwide, tour operators and travel agents can curate a diverse range of offerings for their B2B partners. This extensive network enables them to provide unique and attractive travel experiences, fostering stronger partnerships.
- Seamless integration and distribution
TripBuilder streamlines the process of integrating B2B partners’ systems, ensuring smooth data exchange and seamless distribution of products. This integration eliminates manual processes, reduces errors, and facilitates real-time updates, leading to more efficient operations.
- Dynamic packaging and pricing
The platform empowers tour operators and travel agents with dynamic packaging and pricing capabilities. Operators can combine various travel components, such as flights, accommodations, and activities, to create attractive packages for their B2B partners. Additionally, TripBuilder’s real-time pricing adjustment allows them to optimise pricing strategies, respond to market trends, and maximise revenue.
- Centralised management and reporting
A centralised system to manage all aspects of B2B partnerships and reselling activities. Travel agents and tour operators can efficiently handle quotes, bookings, and reservations from a single location. This centralised approach streamlines communication, simplifies reporting, and enables better tracking of sales performance.
- Enhanced customer experience
With TripBuilder’s technology and curated offerings, tour operators and travel agents can offer their B2B partners high-quality options. By providing unique and tailored travel packages, they contribute to their partners’ ability to deliver exceptional customer experiences. Satisfied travellers are more likely to become regular customers, driving business growth.
Talk to the team
TripBuilder is the ideal tool to sell in a B2B context, allowing you to automate processes, connect and communicate with suppliers, confirm bookings and resell your offerings with minimal human interaction.
This technology provides a platform that empowers tour operators and travel agents to excel in reselling. Through its centralised management core, TripBuilder enables businesses to unlock new revenue streams, enhance customer experiences, and establish mutually beneficial relationships with B2B partners.
