Will AI Replace Travel Agents? Exploring the Future of AI in Travel

Thanks to the rapid advancement of smart technology, the travel industry is transforming like never before. As Chief Product Officer at Nezasa, Rene Otto recently shared insights on a burning question: Will AI replace travel agents? Here’s a comprehensive look at the discussion and what it means for the future of travel.

Generative AI: The Current Landscape

When we talk about AI in this context, we’re referring to generative AI—algorithms capable of generating text, images, and videos. But rather than just discussing AI, Rene posed a critical question to the AI itself: How likely is it that travel agents will be replaced by AI in the next few years?

The response was enlightening. AI is poised to handle routine tasks like booking flights, hotels, and creating standard itineraries. It offers instant responses, rapid data access, and personalised recommendations. However, for complex travel planning and providing a personalised human touch, travel agents maintain a significant edge.

The Complementary Role of AI for Travel Agents

Instead of completely replacing travel agents, AI is more likely to complement their work. This synergy allows AI to manage the mundane, freeing up human agents to focus on delivering superior customer service and handling complex tasks.

AI and travel agents in the future of booking and planning The Limitations of AI

Despite impressive advancements, current AI models like GPT-4 and Google’s Gemini Ultra have their limitations. These models, though advanced, are fundamentally sophisticated typewriters that predict the most likely next text based on extensive training data.

Rene highlighted a crucial point: achieving superintelligence, necessary for fully automating professions such as travel agents, is far off. The progression of AI capabilities has slowed due to the immense data and processing power required. For instance, training GPT-4 cost around $100 million and demanded vast computational resources. Future models like GPT-5 or GPT-6 would require exponentially more resources, which are currently beyond our reach.

Data and Training Costs

One of the significant barriers is the availability of high-quality training data. According to recent research, we are nearing the exhaustion of high-quality language data for training. This scarcity limits the development of next-generation AI models.

To overcome this, companies are turning to unconventional methods such as using AI to transcribe YouTube videos or placing AIs in virtual and real-world simulations to gather more data. However, these methods are still in their infancy and won’t provide the massive data boost needed for substantial AI advancements.

Embracing AI and Travel Agents

While AI may not fully replace travel agents, it is crucial for agents to integrate AI into their workflows. As Rene emphasised, humans using AI will have a significant advantage.

Introducing TripBuilder with Planner Copilot

Nezasa’s TripBuilder, enhanced with the Planner Copilot feature, exemplifies how AI can empower travel agents. This tool allows agents to create customised itineraries quickly and efficiently. For example, users can specify preferences like a foodie tour in Southern France, and Planner Copilot will generate a tailored itinerary. Agents can further refine the plan using natural language instructions.

This integration of AI not only improves efficiency but also enhances the customer experience by offering personalised and detailed travel plans.

AI and travel agents

The Future of AI and Travel Agents

The collaboration between AI and human travel agents promises numerous benefits:

Increased Efficiency: AI handles routine tasks, allowing agents to focus on more complex aspects.

Cost Reduction: Automation of standard processes reduces operational costs.

Faster Responses: AI’s quick data processing leads to faster customer interactions.

Improved Accuracy: AI minimises errors in routine bookings and tasks.

Enhanced Customer Experience: Agents can devote more time to personalised service, ensuring higher customer satisfaction.


The integration of AI into the travel industry marks a significant evolution. While AI may not replace travel agents entirely, it will undoubtedly transform their roles, making them more efficient and focused on delivering exceptional service. Embracing AI tools like Nezasa’s TripBuilder with Planner Copilot will be essential for travel agents to stay competitive and meet the growing demands of personalised travel planning.

For more insights and to see how Nezasa can help you become an AI-empowered travel agent, book a demo or join our webinars. Embrace the future of travel with AI and elevate your service to new heights.

Posted By

Rene Otto