Vögele Reisen

TripBuilder as the core for streamlined tour operations

man holding boarding pass
man holding boarding pass

The Case Study

Vögele Reisen, a Zurich-based tour operator, is a dynamic team of approximately 20 professionals dedicated to offering unique and immersive travel experiences.

Their primary focus is on group tours, which they have been  organising for more than 30 years. However, recognising the evolving needs of modern travellers, they have expanded their tours to include flexible FIT, using dynamic offerings to enhance their service and product flexibility. 

This case study explores how Vögele Reisen integrates the TripBuilder system into their daily operations to maintain their competitive edge and provide exceptional travel experiences.

Switzerland flag
Switzerland flag

Tour Operator

Vögele Reisen has established itself as a reputable tour operator, specialising in providing group tours with a strong emphasis on cultural immersion and unique experiences. They offer tours worldwide, by constantly collaborating with local partners. 

This is what sets Vögele Reisen apart: their commitment to incorporating special experiences and encounters into every tour.

“TripBuilder is our only content management and booking system, and we use it for every tour type we offer such as group tours as well as flexible FIT trips. We have our own connectors to our website and CRM, making our processes automated and efficient.” – You Young Yang

Overview

Integration of TripBuilder

To make their philosophy a reality, Vögele Reisen uses TripBuilder as the core of their travel management operations. Nezasa’s comprehensive travel operations management and booking system enables Vögele to streamline their processes and offer a wide range of tour types.

voegele personalised webiste using tripbuilder technology to sell travel experiences online

Overview

Here's how they leverage TripBuilder:

Nezasa Tripbuilder gear red icon

Content Management and Booking

  • All aspects of tour creation and booking: both fixed group tours as well as flexible FIT trips.
  • They have developed custom connectors to their website, using TripBuilder’s API to ensure seamless integration and automatic content updates.
  • Their ecosystem includes a CRM connector, storing all clients and booking data, as well as marketing operations.
  • This integration allows for efficient management of interactions and data analysis.
Nezasa Tripbuilder purple icon document

Dynamic Offerings

  • Vögele Reisen has embraced dynamic content to offer more flexible travel options.
  • They create custom content in their inventory, sourcing flights and accommodations both online and offline.
  • Allotment management and inventory flights, are crucial for handling the complexities of group tours.
Nezasa TripBuilder itinerary green icon

Flexible Tours

  • Portfolio of 70 tours, including fly-and-drive options that combine package rates from suppliers with dynamic supply arrangements.
  • This approach offers greater flexibility and caters to a wider range of traveller preferences.
  • The introduction of Peer-to-Peer (P2P), the capability to resell products and trips between TripBuilder instances.
  • This capability has further expanded their offerings, the collaboration has already resulted in successful bookings.

Future Outlook

Despite the challenges posed by the COVID-19 pandemic, Vögele Reisen has experienced growth. Since the pandemic, there has been a noticeable shift in customer preferences towards long-haul destinations and unique, bucket-list experiences. But also, the clear demand for personalised experiences forced Vögele Reisen to adapt. This is where Nezasa’s commerce platform comes in.

Based on their experience with TripBuilder, Vögele Reisen recommends the system to other tour operators. For companies with the goal of offering flexible and dynamic itineraries online, the platform can be a powerful tool for enhancing operational efficiency and delivering exceptional travel experiences.

"I believe TripBuilder is a great system. And it's not about the size of the company that is serving, but about the product, market, and vision.”

You Young Yang

Vögele Reisen

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