As the travel industry continues to evolve and become increasingly digitised, travel providers face high demand from tech-savvy customers seeking seamless, convenient and secure booking experiences.
In order to meet these expectations, keep up with industry trends and stay ahead of competitors, it is crucial for tour operators to use an online booking system. However, it is important to select the right system for your brand. In this blog, we will explore the importance of online booking systems, consider some of the common mistakes that travel agencies and tour operators make when integrating them, and offer our solution.
Why use an online booking system?
For travel agents and tour operators, having an online booking system is now a necessity. In 2023, 69% of travel sales are expected to be made online, and this number is predicted to rise to 74% by 2027. The travel market is evolving rapidly, and it is crucial that brands stand out with innovations in technology.
Online booking systems allow travel brands to not only keep up with these trends, but also to reduce costs, save time and enhance the customer experience. Having an online booking system also means that customers are can book their trip 24/7 without the need for human contact, maximising booking opportunities.
With a multitude of options available in the market, choosing the perfect tool can be daunting. This blog offers an invaluable guide for companies and decision makers who aim to navigate this critical decision with confidence. By delving into the common pitfalls and mistakes that many organisations make when choosing their booking systems, you are empowered to make informed choices that align with your unique needs and objectives.
With our insights, you can steer clear of costly errors, streamline your processes, and ultimately enhance your company’s efficiency and customer experience.
Some of the benefits of integrating an online booking system include:
- Cost and time-saving
- Automate and maximise bookings
- Enhance customer experience
- Increase revenue
- Offers valuable analytics
- Reduce human error
Common mistakes when choosing a booking system
When choosing a booking system, there are some common mistakes that travel brands make.
- Overlooking scalability
One of the most important factors when choosing an online booking system is to consider scalability. As your brand grows, technology should be able to adapt and grow with you. Inflexible systems that cannot handle high volumes of bookings or complex itineraries can lead to a number of problems.
Travel brands should look for booking systems that offer scalable solutions, cloud-based architecture, and can handle increase in demand while simultaneously improving performance and offering flexible and personalisable options.
- Not integrating with other software
Any new technology that you implement should integrate seamlessly with existing systems and processes. It is crucial to consider the system’s compatibility with current software, hardware and networks. All systems should work together and complement each other, allowing for a smooth transition.
Look for a booking system with API integration or third-party app support to ensure smooth data flow and a unified operation across all your systems.
- Underestimating security and privacy
The safety and security of customer data should be a top priority for tour operators, especially when dealing with sensitive information such as credit card details. When choosing a booking system, ensure that it is a cloud-based system that complies with industry-standard security regulations.
- Neglecting mobile optimisation
The number of consumers making travel bookings via mobile is increasing. According to Euromonitor, mobile sales are expected to make up 43% of all travel sales by 2028. However, the online travel market already has a high cart abandonment rate, and booking systems that are hard to navigate and lack a mobile-friendly interface will make customers turn to your competitors. Therefore, tour operators should prioritise booking systems that are mobile-optimised and provide a seamless booking experience across all devices.
- Ignoring analytics
Online booking systems are not only useful for the actual booking process, but also for collecting and analysing important data such as customer booking patterns and preferences. A great booking system is one that allows you to integrate with analytics and reporting tools so you can adapt and tailor your tours and marketing strategy according to your customers’ specific needs.
- Real-time availability
To provide your customers with the best experience and prevent booking mismatches, it is essential that your online booking system is able to provide real-time information on the current availability and pricing of your products. This prevents bottlenecks and errors such as overbooking.
- Fluctuating demand and external factors
It is crucial to optimise inventory management and adjust offerings based on demand fluctuations. Pick a system that allows you to have dynamic pricing functionalities and gives you the freedom to adjust to external factors.
Seasonality and rapid changes in external conditions are one of the biggest risks for travel providers. By having a system that responds immediately and directly to those needs, you create a more efficient business.
Nezasa’s TripBuilder offers travel brands the perfect solution to these challenges. Our online booking system empowers travel companies to create, plan and book personalised trips for their customers by offering customisable and flexible itineraries.
Our software acts as a centralised platform where you can manage and keep track of all relevant processes, such as product and price management, quotes and bookings, and customer care. TripBuilder is a scalable solution that is designed to adapt to the changing needs of your business as it grows.
Furthermore, Nezasa’s TripBuilder seamlessly integrates into your existing website, back office, and payment service provider. Our software also integrates with third-party systems, providing travel brands with real-time information on availability and prices for hotels, flights, activities, and other services.
Find out more about our innovative solution here.