Cookie Policy

1. Introduction

Nezasa uses cookies on our websites to differentiate you from other users. This enhances your browsing experience and allows for personalised online interactions.

When you first visit our websites, you’ll be asked to accept or decline cookies. The cookie pop-up’s toggle switch lets you consent to or decline specific cookie categories as outlined in this policy. You can also modify your cookie preferences at any time by accessing the cookie pop-up.

2. Understanding Cookies and Pixels on Nezasa Websites

What are Cookies? Cookies are small pieces of data that websites store on your device. They help websites recognize you and personalise your experience. When you first visit our website, you’ll be asked to accept or decline cookies. These cookies are categorised, and you can choose which types to allow based on our policy. You can also review this choice at any time.

How Cookies Work? Each cookie has a unique ID and can only be read by the website that created it. They expire after a session (when you close your browser) or remain on your device for an extended period of time. Cookies don’t run programs or deliver viruses. When you visit our site, a cookie can remember your login information for future visits, saving you time. Cookies can track your browsing behaviour to provide targeted advertising.

What are Pixels? Pixels are invisible images on our website. These track certain details such as your location and browser type. This information might be used by advertising platforms to show you relevant ads. Pixels also help us understand how users interact with our emails and website.

Types of Cookies and Pixels We Use

The specific cookies we use may change, but here’s a breakdown of the categories:

• Essential Cookies: These are essential for the website to function properly, and enable features such as secure login.
• Performance Cookies: These help us analyse website traffic and improve user experience.
• Functionality Cookies: These remember your preferences (language, region) for a personalised experience.
• Targeting Cookies/Pixels: These track your browsing and help us tailor content and advertising to your interests. We may share this information with third parties for this purpose.

3. Combining Information and Managing Your Cookie Preferences

Using Your Information for a Better Experience

In order to improve our website, personalise your interactions, and tailor our communications with you, we may combine information collected through cookies and pixels with other data we have about you. This helps us understand your preferences and interests, leading to targeted advertising and an overall smoother experience.

Google Analytics and Signals: Insights for Improvement

We utilise Google Analytics to analyse website traffic and generate reports, to help us continually improve your experience. Google will store this information (including your IP address) on their servers in the US. 

We use Google Signals, a feature of Analytics that collects information about your preferences, interactions with ads, and devices used for Google services. This data is anonymized and used for aggregate insights. To control Google Signals’ collection for personalised ads, you can visit Google’s Ad Settings. Additionally, browser settings allow you to block or delete cookies.

For more details on Google Analytics cookies and on Google Signals and managing preferences, visit Google’s Privacy & Terms,  Cookie usage on websites and Google’s Ads Settings pages. You can also opt-out of Google Analytics tracking across all websites by activating Google Analytics Opt-out Browser Add-on

Beyond Cookies: Similar Technologies

We use similar tracking technologies to enhance your user experience, provide personalised content, and measure the effectiveness of our marketing efforts. These technologies include:

• Facebook Pixel: We use the Facebook Pixel to track user interactions on our website and tailor advertising on Facebook and its partner platforms. This pixel collects data such as IP address, browser information, and user behaviour. You can opt-out of Facebook’s personalised advertising by visiting their Ad Settings.
• LinkedIn Tracking: LinkedIn tracking scripts are used to gather information about your professional activity on our website. This data may include your LinkedIn profile information, job title, and company. LinkedIn uses this data to provide you with relevant job recommendations and industry insights. You can manage your LinkedIn tracking settings through your LinkedIn account.
• UTM Parameters: We utilise UTM parameters (Urchin Tracking Module) to track the source of website traffic and measure the performance of marketing campaigns. UTM parameters are added to URLs and allow us to track information such as the referring website, marketing source, and campaign name. You can disable UTM tracking by disabling JavaScript in your browser settings.
• Email Tracking: We implement email tracking pixels to monitor email open rates and click-through rates. This information helps us gauge the effectiveness of our email marketing campaigns and tailor future communications. You can opt-out of email tracking by disabling images in your email client.
• Usage of Microsoft Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. We integrate Microsoft Clarity data with Hubspot, to optimise our marketing efforts and gain valuable insights that help us improve our website and services. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement. 

By using our website, you consent to the use of these tracking technologies. You can manage your cookie and tracking preferences through your browser settings or by following the opt-out links provided by the respective tracking technologies.

4. Controlling and Deleting Cookies

You have the option to accept or decline cookies. Most browsers allow you to modify settings and even receive alerts when cookies are set or accessed.

Here are links for managing cookies on various browsers:

• Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
• Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
• Firefox:  https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox
• Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

For detailed information on managing cookies across different browsers, visit www.aboutcookies.org.

Opting Out of Tracking

• The Digital Advertising Alliance (DAA): www.optout.aboutads.info
• The Network Advertising Initiative: http://optout.networkadvertising.org/?c=1
• Google Ad Personalization Opt-Out: https://adssettings.google.com/authenticated?hl=en#display_optout

Viewing Cookie Code

To view a cookie’s code, open your cookie file in your browser and select a cookie. Don’t worry, the information you see is only an anonymized identifier specific to the website that placed the cookie.

For mobile devices, refer to your device manual for instructions on cookie management.

5. Cookie Duration and Restrictions

Cookie Restrictions and Functionality

Be aware that limiting cookies might affect the functionality of our websites.

Third-Party Cookies

We have no control over cookies set by third parties, such as advertising networks or external service providers. These cookies are often used for analytics or targeting purposes.

Cookie Lifespan

• Session Cookies: These cookies are temporary and disappear when you close your browser.
• Persistent Cookies: These cookies remain on your device until you delete them or your browser does, depending on their expiration date. Each persistent cookie has a specific expiration date, and their lifespan can vary across categories and individual cookies.

Have questions or need more details?

Feel free to contact us with any inquiries about this policy or for information about the lifespan of a particular cookie used by Nezasa, please contact us at privacy@nezasa.com.