Cookie Policy

1. Introduction

Nezasa uses cookies on our websites to distinguish you from other users. This helps us provide you with a good experience when you browse our website and allows us to improve our site and tailor content or features that may be relevant to your interests.
When you first visit our websites, you’ll be asked to accept or decline cookies. The cookie pop-up’s toggle switch lets you consent to or decline specific cookie categories as outlined in this policy. You can also modify your cookie preferences at any time by accessing the cookie pop-up.

2. Understanding Cookies and Pixels on Nezasa Websites

What are Cookies? Cookies are small pieces of data stored on your device when you visit a website. They help the site recognize you, remember preferences, and personalize your experience. Each cookie has a unique ID, readable only by the site that set it. Some expire when you close your browser (session cookies), while others remain for longer (persistent cookies). Cookies cannot run programs or deliver viruses. When you first visit our site, you’ll be asked for consent regarding different categories of cookies, and you can manage these choices anytime via our cookie tool. Cookies can also track Browse behaviour, which helps us improve our site and potentially show you more relevant advertising.

What are Pixels? Pixels (also known as web beacons or tracking pixels) are tiny, invisible graphic images embedded on our website pages or in emails. When you access these pages or emails, the pixel can log information such as your IP address (which may indicate your general geographic location), browser type, the time you visited, and specific actions taken (like page views, button clicks, or email opens). Advertising platforms may use this data to help us show you relevant ads, and we use it to understand user engagement with our website and communications.

Types of Cookies and Pixels We Use: The specific cookies we use may change, but here’s a breakdown of the categories:

• Essential Cookies: These are essential for the website to function properly, and enable features such as secure login.
• Performance Cookies: These help us analyse website traffic and improve user experience.
• Functionality Cookies: These remember your preferences (language, region) for a personalised experience.
• Targeting Cookies/Pixels: These cookies and pixels track your Browse activity across our website (and sometimes other sites) to build a profile of your interests. This profile helps us and our partners tailor content and advertising more relevant to you. We may share pseudonymous information derived from these cookies (such as Browse data, hashed identifiers, or audience segment classifications) with third-party advertising platforms and data partners to facilitate targeted advertising campaigns.

3. Combining Information and Managing Your Cookie Preferences

3.1. Using Your Information for a Better Experience

In order to improve our website, personalize your experience, and make our communications more relevant, we may combine information gathered through cookies and similar technologies (like your Browse patterns on our site) with other personal data you have provided to us directly (such as information submitted via web forms, your email address if you subscribe to communications, or details related to your business relationship with us if you are a customer). This combined information helps us better understand your likely interests and preferences, enabling us to provide more relevant content, communications, and potentially targeted advertising, ultimately aiming for a smoother user experience.

3.2. Google Analytics and Signals: Insights for Improvement

We utilise Google Analytics to analyse website traffic and generate reports, to help us continually improve your experience. Google will store this information (including your IP address) on their servers in the US.

We use Google Signals, a feature of Analytics that collects information about your preferences, interactions with ads, and devices used for Google services. This data is anonymized and used for aggregate insights. To control Google Signals’ collection for personalised ads, you can visit Google’s Ad Settings. Additionally, browser settings allow you to block or delete cookies.

For more details on Google Analytics cookies and on Google Signals and managing preferences, visit Google’s Privacy & Terms,  Cookie usage on websites and Google’s Ads Settings pages. You can also opt-out of Google Analytics tracking across all websites by activating Google Analytics Opt-out Browser Add-on.

3.3. Beyond Cookies: Similar Technologies

Beyond standard cookies, we utilize various other tracking technologies provided by third parties to enhance user experience, provide personalized content, analyze performance, and measure marketing effectiveness. The deployment of non-essential technologies listed below is typically based on your consent obtained via our cookie management tool, or in specific limited circumstances, on our legitimate interests. Please refer to our Cookie Policy and manage your preferences via our consent tool for details on the basis for each technology. The technologies referred above include:

• Facebook Pixel: We use the Facebook Pixel to track user interactions on our website and tailor advertising on Facebook and its partner platforms. This pixel collects data such as IP address, browser information, and user behaviour. You can opt-out of Facebook’s personalised advertising by visiting their Ad Settings.
• LinkedIn Tracking: LinkedIn tracking scripts are used to gather information about your professional activity on our website. This data may include your LinkedIn profile information, job title, and company. LinkedIn uses this data to provide you with relevant job recommendations and industry insights. You can manage your LinkedIn tracking settings through your LinkedIn account. You can access your LinkedIn Ads settings through the link made available here
• UTM Parameters: We utilise UTM parameters (Urchin Tracking Module) to track the source of website traffic and measure the performance of marketing campaigns. UTM parameters are added to URLs and allow us to track information such as the referring website, marketing source, and campaign name.
• Email Tracking: We implement email tracking pixels to monitor email open rates and click-through rates. This information helps us gauge the effectiveness of our email marketing campaigns and tailor future communications.
• Microsoft Clarity: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. We integrate Microsoft Clarity data with Hubspot, to optimise our marketing efforts and gain valuable insights that help us improve our website and services. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
• ZoomInfo WebSights Tracking: We utilize a tracking script provided by ZoomInfo Technologies LLC (ZoomInfo WebSights) to help identify the business organizations visiting our website, often based on IP address and Browse activity on our site. This information helps us better understand our B2B audience and tailor our communications. You can learn more about ZoomInfo’s data practices by visiting their Privacy Policy.
• Hubspot Traking: We utilize various tracking technologies provided by HubSpot, Inc. (“HubSpot”) to understand user engagement, optimize our website, and measure the effectiveness of our communications. On our website, the standard HubSpot tracking code helps us with general analytics, enables CRM features, and tracks marketing performance. This website tracking data is also used to help identify business organizations visiting our site and analyze their engagement patterns for B2B sales and marketing intelligence, leveraging features within HubSpot’s Breeze Intelligence suite. Separately, in our email communications, we may embed tracking pixels (small, invisible images) and use tracked links to monitor interactions such as email opens and link clicks. This email interaction data helps us gauge the effectiveness of our campaigns, understand audience interest, and tailor future communications. For more details on HubSpot’s data handling, please see HubSpot’s Privacy Policy.
• BrandGen.io: To deliver targeted advertising relevant to business professionals, we utilize the BrandGen.io advertising platform. This service, along with its advertising partners, may use cookies, pixels, or other tracking technologies on third-party websites and platforms to identify devices associated with individuals at our target companies, serve relevant ads, measure campaign performance, and prevent showing the same ad repeatedly. The data collected may include IP addresses, browser type, device identifiers, and information about ad interactions. You can learn more about managing preferences for interest-based advertising through industry opt-out programs such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) (links available in point 4).
  Your choices regarding these technologies can be managed through our cookie consent tool and the opt-out mechanisms detailed elsewhere in this policy. The specific legal basis (Consent or Legitimate Interest) for deploying each non-essential technology is managed via our consent tool and detailed further in our full Cookie Policy.

4. Controlling and Deleting Cookies

You have the option to accept or decline cookies. Most browsers allow you to modify settings and even receive alerts when cookies are set or accessed.

Here are links for managing cookies on various browsers:

• Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
• Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
• Firefox:  https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox
• Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

For detailed information on managing cookies across different browsers, visit www.aboutcookies.org.

Opting Out of Tracking

• The Digital Advertising Alliance (DAA): www.optout.aboutads.info
• The Network Advertising Initiative: http://optout.networkadvertising.org/?c=1
• Google Ad Personalization Opt-Out: https://adssettings.google.com/authenticated?hl=en#display_optout

5. Cookie Duration and Restrictions

5.1. Cookie Restrictions and Functionality

Be aware that limiting cookies might affect the functionality of our websites.

5.2. Third-Party Cookies

Our website allows certain third parties (such as advertising networks, analytics providers like Google Analytics, and providers of embedded content or features) to set cookies through our site. While we select which third-party services to implement on our website, the setting and management of these cookies are governed by the privacy and cookie policies of those third parties, not this policy. These cookies are often used for analytics, performance measurement, or ad targeting purposes.

Cookie Lifespan

• Session Cookies: These cookies are temporary and disappear when you close your browser.
• Persistent Cookies: These cookies remain on your device until you delete them or your browser does, depending on their expiration date. Each persistent cookie has a specific expiration date, and their lifespan can vary across categories and individual cookies.

Have questions or need more details?

Feel free to contact us with any inquiries about this policy or for information about the lifespan of a particular cookie used by Nezasa, please contact us at privacy@nezasa.com.