Zurich, Switzerland – 6 May 2025 – Nezasa, the provider of the leading packaging platform for the connected trip, is proud to announce its new partnership with First Class Travel Group, a UK-based Long Haul Tour Operator. The company has selected Nezasa’s TripBuilder platform to streamline operations and support its next phase of business evolution.
Specialising in tailor-made long-haul travel, First Class Travel Group is uniting its portfolio of brands under a single platform, with AI capabilities. With TripBuilder, the group will benefit from highly automated end-to-end packaging capabilities, enhancing efficiency and enabling a seamless omni-channel experience across all touchpoints.
The collaboration between Nezasa and First Class Travel Group involved a deep dive into the group’s operational requirements, ensuring TripBuilder was tailored to meet its specific needs. In addition to implementing the platform, Nezasa provided strategic guidance on enterprise IT transformation to strengthen the group’s broader digital ecosystem.
Daniel Gathercole, CEO of First Class Travel Group, commented:
“Our partnership with Nezasa is a key milestone in our digital transformation. TripBuilder will allow us to bring our brands together on a single platform, simplify how we operate and give us the speed to market, making it easier than ever for travel agents to plan and manage their bookings. This is a major step forward in delivering the high-quality service and flexibility that our partners and customers expect.”
Alex Farmer, CRO of Nezasa, added:
“TripBuilder’s ability to support varying business models makes it a perfect fit for First Class Travel Group’s omni-channel approach. Its scalable, API-centric architecture and modular app ecosystem provide the flexibility needed to adapt and grow, strengthening their ability to deliver consistent, high-quality experiences across all customer interactions.”
As part of the integration, First Class Travel Group will migrate all of its brands—including First Class Holidays, First Class Cruise, African Pride, and Knighton Reeve—onto the TripBuilder platform. This will allow the group to strengthen its multi-channel offering, empower travel agents with an intuitive booking solution, and maintain the premium service standards its brands are known for.
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